back-words... considering the possibilities...

Monday, May 14, 2007
considering the possibilities...
"...to use however they like." woahhhhh! imagine if everyone did this- you could hear the foundation crumbling apart at the seams... that sure beats making everything exclusively creative commons! i can hardly believe labels are trying to be dj friendly. hey, i could use a couple extra friends...


source:
http://www.wired.com/gadgets/miscellaneous/news/2007/05/digiwax

U.K. Music Label Creates a Vinyl-MP3 Hybrid
Charlie Sorrel 05.14.07 | 12:00 AM

While the copyright fight rages between big record companies and their customers, some smaller, independent labels are moving in with innovation instead of litigation.

First Word Records, a U.K. label based in Leeds, has one new idea -- vinyl records that include downloadable MP3s.

First Word's primary customers are DJs, an often challenging market for record labels. DJs embrace new technology or repurpose old (think scratching), but at the same time scour old stores and markets for rare, used vinyl. First Word is attempting to address both these needs with DigiWax.

The records are beautifully packaged, double-weight vinyl discs that come with a unique code. With the code, buyers can download an unprotected, 320Kbps MP3 version of the music, to use however they like.

First Word is not the only label offering an LP-plus-MP3 combination. Saddle Creek, which puts out Bright Eyes records, also includes a download code with some of its LPs.

The double-headed approach makes sense for several reasons. DJs and audiophiles will always want the top end of quality, so they will buy physical media, but for convenience you can't beat a digital file.

First Word cofounder Andy H is a DJ and knows the difficulties and dangers of traveling with rare discs. "The sheer weight and size of vinyl meant that I had to be very selective of what I took abroad to DJ," he says. By contrast, digital files weigh nothing, and if you have a backup, they are impossible to lose.

Publishing MP3s without the technology for digital-rights management was a deliberate choice. First Word cofounder Aly Gillani explains the DRM-free approach in terms that echo those of consumer advocate. "Once a customer has paid for the track they should be free to play it in any player," he says. "Making a legal, paid-for version of the file less useful than a copied or pirated one doesn't make sense."

Perhaps even more importantly, DRM also makes tracks unplayable in software used by many DJs, such as Serato.

First Word also sells its music on iTunes, Napster, Clickgroove and DJ Download. The company sees DigiWax as an extension of this choice. "This is just a little something extra for the true vinyl fans and collectors," says Andy H.

So, will vinyl ever go away? Probably not, if you ask First Word. "The sound of vinyl is still warm, rich, and -- if mastered properly -- sounds amazing in a club," says Andy H "Even the crackles before the record starts sound good."

Additional reporting by Eliot Van Buskirk.